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Automated outbound sales campaigns allow businesses to avoid traditional spray-and-pray tactics and generate up to four times more sales opportunities. When CRMs were developed in the 1980s, the aim was to help sales reps optimize daily schedules, prioritize routine tasks, and ensure qualified prospects were contacted on time. Outreach.io—now nearly a decade old—elevates outbound campaigns further, enabling sales teams to use email, cold calling, and other outbound tactics to reach out to sales prospects and create automated sequences for effective lead generation. As an Outreach.io reseller, 3D2B helps clients streamline sales activities and spur better sales outcomes.

Looking for a better way to converse with sales prospects? Sales sequencing is a highly effective way of removing the guesswork in the sales process. It helps sales development reps (SDRs) determine precisely what’s needed to advance prospects and turn them into paying customers.

No deal is guaranteed for a sales team, even during the most stable times. The deal-making process is often a delicate balancing act, and sales teams need all the support they can get. Deal management helps sales teams determine the health of their pipelines faster, which enables them to achieve better outcomes more swiftly. Done right, it ensures a consistent, reliable framework for sales success.

Sales development representatives (SDRs) play a critical role in identifying qualified prospects. As a link between marketing and the inside sales team, they also help ensure that leads are followed up on and converted into sales. How to prepare an SDR or inside sales team for the first outreach to a prospect has become increasingly challenging. Quality leads aren’t as predictably convertible as they once were. Clients now demand transparent answers and proven reasons to spend money on what you offer.

Today, the typical B2B buyer completes their buyer journey before they engage with one of your sales reps. But what if your team could get ahead of this reality? Our latest blog reviews how intent-based targeting helps you improve marketing effectiveness by targeting prospects based on their purchase intent. To incorporate intent-based targeting into your outreach process, you need intent data, which enables your sales team to identify candidates who are actively searching online for your product or service. We review the tools and processes.

Sales engagement software helps businesses streamline their sales process using tools, sales messaging management, and task and workflow automation. If your organization is looking for a way to combine its sales and marketing efforts to create automated, personalized sales journeys, a sales engagement platform is the way to do it. 3D2B is now an Outreach reseller, offering clients this innovative automation platform that eliminates repetitive tasks and busy work for sales representatives and other sales professionals, including business developers, inside sales, and sales management teams. This post takes a closer look at what Outreach can do for your organization.

As a sales tactic, cold outreach is often criticized as ineffective and intrusive. Yet many companies say they’re able to grow their pipelines and generate new qualified leads through the process. So, who’s right? Cold outreach tactics have been around for quite a while, though they’ve evolved from simple telemarketing or “cold calls” to include emails and social media. Another change has been that modern technologies now allow sales agents to use targeted lists and multichannel sales engagement workflows to contact with potential leads.

Content and lead magnets are excellent marketing tactics for building trust and qualifying potential customers or clients. Often a marketer’s best tool for luring prospects and moving them down the marketing funnel, their success greatly depends on delivering content that answers people’s queries and addresses their pain points in the most relevant way possible. In this post, we’re covering some of our favorite tips for driving higher lead-to-opportunity conversions and suggesting ways you can engage with and convert content leads into ones that are sales qualified.

The success of any B2B sales strategy largely depends on the strength of a company’s database. That’s because when you know essential details about your leads, you have a better chance of engaging them. And when you engage leads, they’re more likely to convert, which means more customers, sales, and revenue.

Most B2B sales include distinct buyer tasks, including recognizing a problem, evaluating and comparing available solutions, and selecting a supplier. They can also include anywhere from six to ten decision-makers. In short, it’s a complex process where traditional sales and marketing strategies are becoming obsolete, and sales reps are facing the challenges posed by digitally dominant buying behaviors.