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Sabrina Ferraioli
Profile picture for user Sabrina Ferraioli

As Co-Founder and VP Global Sales of 3D2B, Sabrina brings extensive international marketing and sales experience to the company.

Sabrina's professional experience includes six years in New York City as Marketing and Promotion Manager at Hachette Filipacchi's Consumer Electronics Group -- a series of consumer electronics magazines with worldwide distribution.

After relocating to Europe, Sabrina became Account Director at TECHMAR, a leading American customer acquisition company with locations throughout Europe and the U.S. Based in Munich, Germany, Sabrina was responsible for Key Account Management and driving EMEA business development strategies for clients such as HP, Oracle, and Olivetti – an annual combined sales quota of over 210 million USD.

Today, Sabrina is VP of Global Sales, driving 3D2B to new heights. She works closely with the executive management team, establishing the vision for the company and ensuring that all revenue objectives are met. As VP of Global Sales, Sabrina is responsible for building and managing the 3D2B multi-national sales organization, driving all new and existing sales revenue, and developing and implementing new business strategies to acquire, retain and grow 3D2B’s global client portfolio and revenue. 

Sabrina holds a Master's Degree in Advertising from New York Institute of Technology in New York City and is fluent in English and Italian.

Should You Build or Outsource Your Inside Sales Team?

Written by: Sabrina Ferraioli
Are you considering outsourcing your inside sales team? If so, you’ve likely heard or come across some common myths about the practice, such as: 1. Outsourcing costs more than building a team in-house. 2. Most businesses don’t need to outsource their sales processes. 3. Outsourcing an inside sales team is too risky. 4. Outsourced sales partners don’t bring new ideas to the table. Companies already investing in outsourced sales services have proven these myths unfounded, growing their pipelines and increasing revenue beyond their expectations.
Published in:
Lead Generation
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How to prepare inside sales for the first touch of a prospect

Written by: Sabrina Ferraioli
Sales development representatives (SDRs) play a critical role in identifying qualified prospects. As a link between marketing and the inside sales team, they also help ensure that leads are followed up on and converted into sales. How to prepare an SDR or inside sales team for the first outreach to a prospect has become increasingly challenging. Quality leads aren’t as predictably convertible as they once were. Clients now demand transparent answers and proven reasons to spend money on what you offer.
Published in:
Lead Generation
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How to Conduct a B2B Buyer’s Needs Assessment

Written by: Sabrina Ferraioli
As any good salesperson can tell you, it’s impossible to help your client unless you know what they want. If you skip the buyer’s needs assessment, you run the risk of making assumptions about the buyer’s needs and offering a solution that misses the mark. So, after greeting a new prospect, assessing their needs should be your priority.
Published in:
Lead Qualification
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6 Techniques to Make Your B2B Video Conferencing Sales Calls Irresistible

Written by: Sabrina Ferraioli
We’ve noted how COVID-19 has changed the way we do business. In the case of face-to-face sales calls, the changes that have occurred are largely permanent. For example, a McKinsey survey in November 2020 found that more than 75% of B2B buyers prefer virtual sales calls.
Published in:
Tele-Services
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How to Maximize the Value of Inside Sales

Written by: Sabrina Ferraioli
Seven years ago, Forrester predicted that by 2020, a million B2B salespeople in the United States would lose their jobs to digital, self-service e-commerce. Today, two years since the COVID-19 pandemic forced a shift in sales activities—fewer face-to-face meetings, less travel and greater reliance on digital resources and virtual meetings—you may be exploring your B2B sales options. For example, customer-centric websites that include chatbots, calculators and rich content are helping B2B buyers to research and purchase without the help of sales reps.
Published in:
Tele-Services
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How to Use Conversational Sales to Accelerate Your B2B Pipeline

Written by: Sabrina Ferraioli
Your sales reps can sell more by talking with customers and prospects and not at them. In other words, they need to have a conversation. I'm talking about conversational selling. Instead of developing a standard pitch for inside sales reps to follow or giving them a script, give them the skills and tools to engage.
Published in:
Tele-Services
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The Key to Closing Sales: Building Customer Self-Confidence

Written by: Sabrina Ferraioli
If you ask the neuroscientists, they’ll tell you that people buy with their hearts, but they justify their purchases with their brains. In other words, top sales reps get buyers emotionally engaged, then feed them facts and figures that they can use to rationalize their buying decisions to management. If you manage B2B salespeople, you may be wondering two things: First, while we understand that consumers buy on emotion, does this really work with business buyers? And second, in an information era when most buyers begin their buyer’s journey on the internet, how do you control an emotional sell? My answer to the first question is yes, emotion works better than you might expect with B2B buyers. What’s distinctive about a B2B sale is that you’re appealing to different emotional heartstrings.
Published in:
Tele-Services
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The Keys to a Successful International Inside Sales Strategy for Expansion into New Countries

Written by: Sabrina Ferraioli
If you’re like most B2B companies, your inside sales teams—with their experience in virtual sales, digital competence and ability to work remotely—may have helped you to survive the extreme challenges of 2020. Now, you may want to make your inside sales strategy play internationally. It’s a small world that gets smaller with every advance in communications and air travel. Companies expect to source their equipment, ingredients, technology and raw materials from around the world. So whether you’re selling IT solutions, banking services or package delivery, your market today is worldwide.
Published in:
Tele-Services
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Is Your Inside Sales Team Ready to Capture Large, Complex Deals?

Written by: Sabrina Ferraioli

Hiring for inside salespeople has been growing 15 times faster than for outside sales reps.

Published in:
Tele-Services
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How COVID-19 Is Accelerating Change in the B2B Sales Organization

Written by: Sabrina Ferraioli

With all the disruptions that the Coronavirus pandemic has ushered into our lives in the past several months—the quarantines, the social distancing, the masks—we’re only just beginning to focus on the long-term ramifications.

Published in:
Tele-Services
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