Your sales people ask you for well-qualified leads to help in customer acquisition. They want buyers with bucks, who’re authorized to buy, need what you offer, have a sense of urgency, and can benefit from one of your solutions or products.
It sounds simple. So why does your sales funnel fail in producing qualified leads? There are several common reasons.
Your website can’t do the job alone. It’s just a cog in the sales and marketing machine. Your website may be optimized and starring on Google’s rankings. Your blog posts could be being shared frequently on LinkedIn, Twitter and across the Web.
Your goals for new customer acquisition in 2014 are set. You want to get off to a running start and achieve them. Your first stop should be to check out what's in your sales funnel.
A sales funnel report should enable you to answer the following questions:
The answers to these questions give you a crystal ball for predicting sales, enable you to prioritize the sales opportunities to focus on, and provide clues for funnel optimization.