It seems like you put endless amounts of time and energy into generating leads. But to what effect? Too many of them turn into dead ends.
It’s not surprising that you’re frustrated. Your leads should be converting at higher rates. And while you’re upset that your company’s salespeople aren’t squeezing the most out of each lead, they’re complaining about quality.
Perhaps your reps are working hard, but they simply don’t know enough about the science of sales conversations. What works? What fails?
Thankfully, because of Big Data, the answers to these questions are becoming clearer. It’s revealing the secrets of top performing sales reps. In fact, the self-learning conversation analytics engine Gong has analyzed hundreds of thousands of sales calls to determine how calls that convert differ from average calls.
Here are some of the fun facts they discovered: