Your goals for new customer acquisition in 2014 are set. You want to get off to a running start and achieve them. Your first stop should be to check out what's in your sales funnel.
A sales funnel report should enable you to answer the following questions:
The answers to these questions give you a crystal ball for predicting sales, enable you to prioritize the sales opportunities to focus on, and provide clues for funnel optimization.
Every day, marketing people across the globe are working industriously to acquire leads. Perhaps they offer a white paper on their website which generates sales leads. The leads flow into your marketing pipeline, your marketing department scores them, and then directs those with the highest scores to your sales people, expecting them to transform into revenue.