E-Mail for Cost-Effective, Personalized Marketing
Email marketing is a cost-effective, measurable way to communicate and keep your name in front of prospects, customers, and partners. And when you personalize, measure, and optimize campaigns, you can achieve exceptional results.
But to be successful, you need email expertise, proven processes, and advanced systems. That’s how we can help.
Email Marketing Services That Get Results
We develop a strategy for delivering relevant, creative, and timely content to your prospects via email. We integrate email in all the right places in your marketing campaign, employing a perfect blend of mediums.
We will measure, test, and optimize campaigns so you achieve outstanding results.
Use email for announcements, new product releases, surveys, newsletters, webinars and events promotions, prospecting, and nurturing campaigns. Your emails will perform exceptionally well because we use best practices to:
- Gain Insights From Measurement
- Optimize Campaigns With A/B Testing
- Keep Email Lists Clean
- Make Conversions Easier With Personalized Messages
- Schedule Delivery Times for Maximum Engagement
- Respond Immediately for Higher Conversions
We’ll track the number of emails that are delivered and opened, how many readers click through to your landing page, and which links they click on.
We’ll test one email against a control (your best performing email) to determine, for example, which subject line persuades more people to open it or which call to action inspires people to click through to your landing page. The more you learn, the more you earn.
We set up rules to remove bounced emails from your list, so you can keep your deliverability rates high. And we’ll merge and purge lists, so you don’t send duplicate emails. And, of course, if someone wants to unsubscribe, our flawless system takes care of it immediately.
We use mail merge and list segmentation to personalize messages and increase response rates. For example, you can address your contact by name, craft specific messages based on each market segment’s needs and interests, and personalize other fields as necessary.
By segmenting and targeting your emails, you’ll be able to send fewer messages to each person on your list, but because they’re targeted, you’ll increase response.
We can also test delivery times, find out which work best, and send your emails out at that time. Or we can set up an auto-responder email series that sends out emails on a pre-determined schedule to assure your leads receive ongoing nurturing.
The minute a potential prospect opens your email and/or clicks through the email, our advanced system alerts our business development specialists to respond right when the lead or prospect is looking for answers. And the likelihood of qualifying a lead who is called within 5 minutes is 21 times greater than if you wait 30 minutes.
Initiate Your Personalized Email Marketing Campaign Today
Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can start an email marketing program and generate more qualified leads.