Did you know that B2B marketing organizations across the globe—78% of them to be exact—say that generating high-quality leads is their greatest challenge?
Join Jeff Kalter and Amanda Ferraioli to learn:
- How the Internet has shifted power to buyers
- The one ingredient that’s sorely lacking in many B2B lead generation strategies: the human touch
- How to add a memorable human touch to your lead generation activities
- How to qualify leads based on BANTS criteria (budget, authority, need, timing, and solution)