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Win / Loss Analysis

Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
“The purpose of any business is to create and keep a customer”—Theodore Levitt Customer-Centric Businesses Will Win Customer centricity started in the 60s with direct marketing. Since then, the omnipresence of the Internet has increased opportunities for companies and customers to interact. Customers became more connected and empowered and their expectations rose. At the same time, they turned into the main force driving the success (and failure) of businesses. For instance, it’s now easy for prospects to learn about your products from their peers. Online reviews, LinkedIn discussions and tweets are all at their fingertips. As a result, organizations that have a laser-like focus on delivering exceptional customer experiences will be tomorrow’s winners. They will align their operations with market needs so they can build products and offer services customers love, deliver them with ease and provide seamless support. In doing so, they will build enduring relationships.

8 Steps to Conducting a Sales Win/Loss Analysis

Written by Friday, 07 February 2014 12:29
8 Steps to Conducting a Sales Win/Loss Analysis
Implementing a win/loss analysis program, which dissects the sales efforts your company has won or lost, requires thoughtful planning. To be successful and boost your new business win-rate, you need to get all members of your team on the same page. Here’s a checklist of steps to launch a win/loss program:

10 Questions to Ask in a Win-Loss Analysis Interview

Written by Tuesday, 10 December 2013 08:50
10 Questions to Ask in a Win-Loss Analysis Interview
The Internal Review You may believe a win-loss analysis, analyzing why one sales effort won the business and another did not, could be a powerful tool to help you build a stronger business, but how do you get started? First, talk with your salespeople to gather background information. For example, make sure you understand:

How to Ratchet Up Demand With Win/Loss Sales Analysis

Written by Wednesday, 30 October 2013 10:32
How to Ratchet Up Demand With Win/Loss Sales Analysis
Why did you lose…or win…that sale?What if you could peak under the covers of a lost sale and discover exactly what went wrong? Or perhaps you’d like to know exactly what gave your company the competitive edge in the sales you won. That information would be powerful in developing a strategy to ramp up remarkable sales results. That’s why I believe in conducting win/loss sales analysis--analyzing why one sales effort won the client over and another did not. You compile data about your buyers’ perceptions of each step in the sales cycle—the marketing messaging, your product or service offering versus the competition, the proposal, the pricing, and more. Then you dissect the data to gain deep insights to what’s working and what’s not and develop a formula for success.

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