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Lead Generation

You purchased a list, and John Smith is now in your database. He has not, however, expressed to your company any interest in your products or services. As such, he falls into the category of “suspect.” A call to John is cold. And, understandably, whether they are the initiator or recipient of such a call, most people prefer not to engage in this activity. Luckily, today you can use LinkedIn to warm up the call and make the experience more pleasant and fruitful to both parties. Here are some tips to get started.

Is B2B Telemarketing Effective

Written by Wednesday, 19 October 2016 00:00
Is B2B Telemarketing Effective
What are the most effective B2B lead generation tactics? How about social media, content marketing and search engine optimization? Nope. These shiny new tactics have their place, but according to research depicted in the chart, they pale in comparison to some good old-fashioned tactics. Ranking in the first, second and third spots for B2B lead generation are inside sales, executive events and telemarketing.

B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid

Written by Sabrina Ferraioli Wednesday, 14 September 2016 00:00
B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. As they move through the middle of the funnel, marketing and sales both qualify the leads. And buyers flow out the bottom. Or do they? With the increasing complexity of B2B purchases, sales cycles are becoming longer, and more decision makers and influencers are involved in the buying decision. It’s time to stop playing a numbers game and just pouring leads into your sales funnel. Now’s the time to flip the traditional sales funnel on its head and create a new model. The image of a sales and marketing pyramid helps you understand that you need to be more responsive to buyers’ needs throughout the sales process. You must assist them as they climb the pyramid and reach the pinnacle—a decision to buy from you. The Changing…

B2B Phone Sales Tips: Beating the Voicemail Gatekeeper

Written by Sabrina Ferraioli Wednesday, 10 August 2016 00:00
B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect on the line. For the sales rep, the question becomes: How do I break through the voicemail barrier, beat the technological gatekeeper and deliver my message? To leave a message or not to leave a message? That is the question you must answer. Here are some B2B phone sales tips to help you.

Inbound Lead Conversion Tips You Need to Know

Written by Sabrina Ferraioli Wednesday, 18 May 2016 00:00
Inbound Lead Conversion Tips You Need to Know
As a B2B marketer, it’s easy for you to get caught up in lead generation. After all, you often get measured on the number of leads you generate and even the cost-per-lead. But the truth is, none of that matters unless the leads convert. Inbound leads without a strategy for conversion are like kindling and logs without a match. One won’t ignite your sales. The other won’t start a fire. The leads, however, are the starting point. If you have them, that’s great. Now you just need the match that ignites leads and transforms them into sales. You can find it in these inbound lead conversion tips.
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