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B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. As they move through the middle of the funnel, marketing and sales both qualify the leads. And buyers flow out the bottom. Or do they? With the increasing complexity of B2B purchases, sales cycles are becoming longer, and more decision makers and influencers are involved in the buying decision. It’s time to stop playing a numbers game and just pouring leads into your sales funnel. Now’s the time to flip the traditional sales funnel on its head and create a new model. The image of a sales and marketing pyramid helps you understand that you need to be more responsive to buyers’ needs throughout the sales process. You must assist them as they climb the pyramid and reach the pinnacle—a decision to buy from you. The Changing…

Six Ways to Warm up Results from Cold Calls

Written by Wednesday, 31 August 2016 00:00
Six Ways to Warm up Results from Cold Calls
Many salespeople shy away from B2B cold calls because they “don’t work.” Most of them don’t enjoy picking up the phone and talking with a stranger who is not expecting their call. So it’s not surprising that so many reps prefer to believe cold calls are ineffective. The truth, however, is that cold calls fail to achieve results because they’re poorly executed. B2B cold calling can be highly effective. If you rule it out, you’re missing an opportunity. So how do you increase your success rates, making cold calling a worthwhile activity that’s fun to do because you get results? Here are six tactics that can help you.
B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect on the line. For the sales rep, the question becomes: How do I break through the voicemail barrier, beat the technological gatekeeper and deliver my message? To leave a message or not to leave a message? That is the question you must answer. Here are some B2B phone sales tips to help you.
The Secrets to Engaging Business Buyers on the Phone
"Stop selling. Start helping." — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only way you’re going to sell anything to other business people, however, is to help them to solve a problem. So when you make a business phone call, imprint the wise words of Zig Ziglar on your brain. “Stop selling. Start helping.” That’s the key to engagement. That said, it’s easier said than done. You need to know the secrets to putting your prospect’s problem in the forefront. Here are six steps you can take during a business phone call to help your potential customer.
3 Inside Sales Techniques that Work Surprisingly Well
According to the Harvard Business Review, more and more sales organizations are shifting their resources from field to inside sales. That’s because inside sales is not only cost effective, but it is also delivering the goods. This begs the question, “How do you get the most out of your inside sales initiative?” Here are three inside sales techniques that put you in the driver’s seat, moving forward as fast as possible on the road to delivering increased sales.