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Boost Trade Show ROI and Maximize B2B Lead Generation with Post-Event Follow Up
Does Your Trade-Show Follow-Up Suffer These Symptoms? B2B sales and marketing managers spend plenty of time preparing for tradeshows – developing new products, the booth design and construction, and creating and printing up literature. But often they fail to do the one thing that could more than double or triple their return on investment:
Pre-Event Planning that Accelerates Your B2B Lead Generation Return
In the run up to a trade show or event, managers typically focus on creating an attractive booth, glossy literature, and the presentation and catering. After all, that's where the big money goes. But to increase your return on investment substantially and maximize B2B lead generation, you need an integrated marketing approach that includes a dose of pre-planning.
Reach and Qualify More Leads by Responding Faster Are you disappointed with your results from online marketing? You’re attracting web visitorswith appetizing content, and they’re filling in your forms. But you’re having a hard time reaching and qualifying them. You’re not alone. 78% of business-to-business marketing leaders say generating qualified leads is their most challenging task. There is, however, one thing you could do differently that could radically change your results. What is it? Responding to Internet leads immediately. That’s right – Internet leads want follow-up at Internet speed. A study from Insidesales.com showed companies that respond to web leads within 5 minutes are 900% more likely to reach them. They’re also 21 times more likely to qualify them than if they wait 30 minutes. Even though you capture leads on the Internet, each one still represents a person who responds to the human touch of a phone call. Our…

The Secret to Boosting Conversion Rates

Written by Wednesday, 25 September 2013 00:00
The Secret to Boosting Conversion Rates
70% of Leads Generated are Never Acted on by Sales Marketing departments put a tremendous amount of energy, time and money into lead generation. Yet, according to the American Marketing Association, approximately 70% of leads generated are treated by the sales force like confetti. They don't think it's worth the time to pick them up, check them out and follow up on them.

Lead Nurturing for Maximum Sales Growth in 2013 & Beyond

Written by Shannon Cadden Wednesday, 18 September 2013 00:00
Lead Nurturing for Maximum Sales Growth in 2013 & Beyond
Business-to-business lead generation is like growing crops. You can't expect a plentiful harvest if you plant seeds and then neglect them. On the contrary, newly planted seeds need nurturing—water, nutrients, and weeding—to provide fruit. Today's companies are adept planters. Many focus on lead generation, but most are not doing enough when it comes to nurturing planted seeds (a.k.a. leads) so they grow into abundant resources. Too often, warm leads fizzle away, resulting in lost sales opportunities.