Call now for all the details: +1 718 709 0900

10+ years

Tele-Services

How to Calculate and Maximize B2B Event ROI

Written by Jeff Kalter Monday, 07 July 2014 00:00
How to Calculate and Maximize B2B Event ROI
The Danger of Data-Deprived Decisions for Event Marketing Picture this. It’s the late 90s. A friend comes up to a wealthy businessman, John, at a summer barbeque, smiling broadly. He has started a new business. It’s a search engine that helps people to find what they need on the Internet. He’s just registered a crazy name for it, Google, tells John it’s going to make a lot of money and asks if he’ll invest $100,000 in it. The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. John apologetically tells his friend that he cannot offer his support, not knowing he’s missing out on a money-making opportunity. While this story of loss is fictional, it illustrates data-deprived decision-making which is what is happening to many B2B events today. Marketing and…
Add a Human Touch to Marketing Automation for Awesome B2B Sales Lead Generation
According to International Data Corporation (IDC), the market for marketing automation technology will expand from $3.2 billion in 2010 to $4.8 billion in 2015. It’s not surprising given that this technology can automate all the routine aspects of sales lead generation, lead nurturing, lead scoring, customer retention, testing, measuring, and optimizing marketing campaigns. As amazing as it is, there’s one critical element that’s missing—human beings. That’s right—technology just can’t do everything. Marketing automation is best used for repeat tasks that require no judgment; steps in a process that need to happen like clockwork. People, of course, have qualities that technology cannot duplicate. They can develop one-on-one relationships with your prospects and customers, ferret out the information you need to qualify leads, and add the judgment required to go beyond lead scoring, which is based only on a sales lead’s actions, and determine whether a lead meets your qualification criteria. So…
Account Profiling: The Key to Building a Valuable B2B Marketing List
Even the best tele-services agency cannot generate leads from a bad marketing list. Whether you’re using email, direct mail or telemarketing, the list is the foundation for your marketing initiatives. So, while it may be time consuming, it’s essential to build out the details of your list and keep it up-to-date. The Complex Web of Decision Making If you’re marketing a complex product or service with a high price tag, you’re likely selling to a web of decision makers within an organization, each analyzing your offering from a distinct perspective and interjecting their opinions at different times in the buying cycle. You need to understand as much as possible about the prospect’s decision-making process and who is involved so you can move forward with your marketing outreach in an intelligent way.
6 Tips for Rock Star Business-to-Business Telemarketing
Do you want to rock your business-to-business telemarketing results? If so, reading these six rock star tips could be your prelude to success.
Why Are Your Competitors Outsourcing Their Marketing?
The Trend to Specialization in Marketing Have you noticed that your competitors are outsourcing marketing functions-everything from channel development to social media? Why is that? It’s because marketing is changing more rapidly than ever before. This turbulence within the marketing discipline is driving the trend toward specialization. And outsourcing enables companies to work with marketing partners that have a depth of knowledge in the best practices for specific areas of marketing.

Popup Login Form