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4 Steps to Rock Solid Marketing Lists

Written by Thursday, 09 October 2014 00:00
4 Steps to Rock Solid Marketing Lists
Preparation Precedes Performance The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. It’s like putting your revenues through the paper shredder. To achieve a successful marketing campaign, you need to purge duplicate leads and ensure your list has complete, accurate data so you can reach your targets easily and with the right message. The 4 Steps to Success Take these four steps and get all the information you need at your fingertips for successful marketing campaigns.

How to Increase Email Response Rates

Written by Thursday, 18 September 2014 00:00
How to Increase Email Response Rates
Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% over the previous year. That’s good news, but how do you increase your response rates? Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. Also, rather than thinking of email marketing in a vacuum you have to blend it with other marketing tactics, such as telemarketing, for optimal results. One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. This means you can analyze results and work for continuous improvement.
5 Ways to Grow Your Business with Salesforce.com
“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. Drucker. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. One of these tools is Salesforce, the highly popular customer relationship management application. There are many ways you can use Salesforce to automate routine aspects of your business, enable collaboration, and make associates more productive. By doing so, you empower employees to focus on areas that make the best use of their skills, such as reaching out to prospects and customers with a human touch at just the right moment. Here are just a few ways to use Salesforce to free up your associates to do what they do best.
Creating Personas for an Awesome B2B Content Marketing Strategy
Are you guessing or do you know how your prospects make buying decisions? If you don’t know, don’t guess. Why? Because when you make assumptions about how your target audience makes decisions, you give up the opportunity to develop a B2B marketing strategy that gives your business a competitive advantage. You need to create buyer personas that describe your prospects’ buying cycle, the questions they ask and the reasons why they decide to buy. When you have a buyer persona, it’s like going to MapQuest®, typing the “to” and “from” addresses, and getting detailed instructions on how to get from “creating awareness” to “sales.”
Are You Sabotaging the Magic of Marketing Automation?
It’s only natural for marketers involved in business-to-business lead generation to be attracted to the lure of marketing automation. It’s easy to be mesmerized by software, such as Act-On, HubSpot, Marketo and Eloqua, that tracks how Web visitors find your website, the pages they look at, the path they take from one page to the next, where they spend the most time, and what content they download. All of this creates a myriad of data points that marketing can use to optimize the website, attract more traffic, and provide more of the content that Web visitors love. It doesn’t stop there. The software captures leads and sends emails to Web visitors based on the content they download. And it collects all the juicy tidbits marketers love to know about the leads and clients in a database.
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