Call now for all the details: +1 718 709 0900

15+ years

Shannon Cadden

Shannon Cadden

Shannon, of American-German descent, was raised in both America and Germany. After over a decade of entrepreneurial experience in the event management and entertainment sector, Shannon reinvented herself.  She went back to school in 2005 to study Office Administration and Communication. Since then, with her passion for information technology, she has gathered a broad experience in database analytics and marketing-management systems.

She also gained know how inB2B and B2C customer acquisition in Germany. As a Project Manager and System Administrator at 3D2B, Shannon is implements and manages Marketing Systems, Databases, and Social Media at 3D2B. 

How to Get Business Development Reps to Listen Better and Sell More

Wednesday, 08 June 2016 00:00

“Become genuinely interested in other people.”— Dale Carnegie

Are your salespeople extroverts, introverts or ambiverts?

We tend to think of salespeople as extroverts with the gift of gab. A study, however, published in Psychological Science dug into the personality traits of those who are most successful in sales. It turns out that those who fall in the middle of the scale of introversion to extroversion, the ambiverts, are most effective.

Based on the sales of 300 salespeople over a three-month period, the ambiverts brought in an impressive 32% more revenue than the extroverts and 24% more than the introverts. That means even the introverts outperformed the extroverts. These stats raise an interesting question. Why are the ambiverts and introverts out-performing the archetypal salespeople —those who are outgoing, talkative and love the spotlight?

Your Essential Guide to B2B Appointment Setting

Monday, 02 March 2015 00:00

The Essential Guide to B2B Appointment Setting

WP8 Cover for Website

Learn how to use the human touch to set appointments with prospects who are ready to buy, using a step-by-step appointment setting formula. This approach is proven to fill sales representatives’ calendars with the quality appointments needed to increase sales.



How to Segment Your Market and Increase B2B Conversions by 355%

Wednesday, 10 December 2014 00:00

Do you want to increase your conversion rates by 355%? Of course you do.

What’s the secret? Well, according to a study by Jupiter Research, companies that segment their databases increase their conversion rates on average by 355%.

It makes sense.

Since your prospects and clients don’t all have the same problems and needs, you can’t expect a broad message to appeal to your entire database. To create a robust, successful marketing campaign you need to provide content and messaging that’s relevant. You need to segment your list so you can, for example, send targeted emails and structure tailored telemarketing programs.

Getting Over the Initial Hurdle

You’d think all business managers would be clamoring to slice and dice their list into micro-segments for marketing campaigns. But they’re not doing this! The same Jupiter Research study found that only 11% of companies are using a segmentation strategy. Why are 89% of businesses missing the boat? 

4 Steps to Rock Solid Marketing Lists

Thursday, 09 October 2014 00:00

Preparation Precedes Performance

The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists.

After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign.

It’s like putting your revenues through the paper shredder.

To achieve a successful marketing campaign, you need to purge duplicate leads and ensure your list has complete, accurate data so you can reach your targets easily and with the right message.

The 4 Steps to Success

Take these four steps and get all the information you need at your fingertips for successful marketing campaigns.

How to Increase Email Response Rates

Thursday, 18 September 2014 00:00

Email marketing isn’t dead, but to make it work you need a sound email marketing strategy.

Email marketing is actually alive and kicking harder than ever. The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% over the previous year.

That’s good news, but how do you increase your response rates? Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. Also, rather than thinking of email marketing in a vacuum you have to blend it with other marketing tactics, such as telemarketing, for optimal results.

One of the most rewarding aspects of email marketing is that, unlike its more glamorous cousin, social media, it’s measurable. This means you can analyze results and work for continuous improvement. 

5 Ways to Grow Your Business with

Wednesday, 04 June 2014 00:00

“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. Drucker. And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention.

One of these tools is Salesforce, the highly popular customer relationship management application. There are many ways you can use Salesforce to automate routine aspects of your business, enable collaboration, and make associates more productive. By doing so, you empower employees to focus on areas that make the best use of their skills, such as reaching out to prospects and customers with a human touch at just the right moment.

Here are just a few ways to use Salesforce to free up your associates to do what they do best. 

Are you under pressure to generate more quality leads and close more deals?

Wednesday, 07 May 2014 00:00

What Is Marketing Automation? It is a lead nurturing/ content marketing platform designed to move prospects through
their own buying cycle much quicker. Marketing Automation platforms automatically send email campaigns that give
targeted prospects quality information based on their individual needs. Targeted, relevant content marketing is the key
to shortening sales cycles and driving leads and opportunities. We provide the content, the tools, and the strategy to
make Marketing Automation work for you.

Benefits of Marketing Automation

  • 107% better lead conversion rate
  • 40% greater average deal size
  • 20% higher team attainment of quota

Marketing Automation provides the solution to many company objectives:

  • Improves the quality of leads that are passed on to sales
  • Optimizes conversion or profitability from various sources of leads
  • Measures marketing performance more effectively

Introducing Our Marketing-Automation-Success Program

Unlock your company’s sales potential and build/improve your lead nurturing strategy with a complete,
affordable marketing automation optimization program.

3D2B’s Marketing-Automation-Success Programs combine everything you need to generate results with one turnkey solution. This includes:

  • content planning
  • content creation
  • marketing automation management 

Content that Fuels Success

We use a systematic planning process to assure we understand the perfect content to answer your prospects’
questions, and move them through the buying cycle fast and successfully. Then we create irresistible content to attract
your ideal prospects and keep them coming back for more.

Our experienced team of writers has a proven track record of writing for organizations such as Apple, Akamai Technologies,
Leica Geosystems, Microsoft, Novell, SAP, and Symantec.

Automation Tools That Make it Happen

Marketing automation software is the foundation for winning marketing programs. It empowers you to combine inbound
and outbound marketing programs into an at-a-glance dashboard and to automate all routine marketing tasks for
increased efficiency and effectiveness.

  • Have Marketing Automation? If you have purchased a marketing automation solution,
    we can help you maximize your return on this investment.

  • Want Marketing Automation? If you’re still searching for the right solution, we’ll assist
    you in weighing the pros and cons of different packages, and finding the one that’s most
    suitable for your company.

  • All the Ingredients for Success

    Marketing automation and content marketing can fail because of one missing link, whether it’s the lack of persona
    research, a solid content plan, setting up content correctly in a marketing automation system, or not creating
    enough targeted content.  That’s why we include everything you need for success as follows.

    • Persona Research to Help You Gain a Competitive Edge
      Gain an edge over the competition by immersing yourself in your buyer’s thinking.
      Learn what motivates and frustrates them, and discover the unexpected.

    • Content Plan to Attract, Engage and Convert
      Your content plan is customized to answer your buyer’s questions and move them
      step-by-step through the buying cycle effectively and efficiently.

    • Content Audit to Maximize Use of Existing  Materials
      We make sure you don’t waste any existing content, and you have what you need
      to be successful. We review your current content assets and conduct a gap analysis
      to make sure you have what you need for lead generation and nurturing. 

    • Content Set-Up
      The details can make all the difference, and that’s why we handle them according
      to best practices for marketing automation. Content set-up includes the nitty-gritty
      of building forms, scoring leads, and executing drip campaigns. 

    • Content that Fuels Results
      Based on your content plan and audit, we’ll generate the content you need to
      achieve your marketing goals. Whether you need white papers, e-books, webinars,
      case studies, blog posts, landing pages, or something else, we can create it for you.

    CLICK HERE now to learn more about 3D2B’s custom Marketing-Automation-Success Programs.

    About 3D2B

    3D2B is a global provider of sales and marketing services, including lead generation and qualification, marketing
    automation, content marketing, telemarketing, appointment setting and much more. 

    What Dating Can Teach You About Sales Lead Qualification

    Wednesday, 13 November 2013 14:12

    Sales lead qualification in the B2B world is like dating—you learn more about each other over time, deepening your relationship and, when all goes well, you progress seamlessly from introduction to marriage or first-time lead to closed sale.

    To be successful, you need to know when to commit more resources to the relationship and when to pull back and provide more space.

    The Introduction

    If Sally is introduced to Mark at a party, she might be happy to engage in a little small talk, but a marriage proposal would send her running.  Or vice versa.  Too much too soon can kill a relationship….in both business and love.

    Lead Nurturing for Maximum Sales Growth in 2013 & Beyond

    Wednesday, 18 September 2013 00:00

    Business-to-business lead generation is like growing crops. You can't expect a plentiful harvest if you plant seeds and then neglect them. On the contrary, newly planted seeds need nurturing—water, nutrients, and weeding—to provide fruit.

    Today's companies are adept planters. Many focus on lead generation, but most are not doing enough when it comes to nurturing planted seeds (a.k.a. leads) so they grow into abundant resources. Too often, warm leads fizzle away, resulting in lost sales opportunities.