Can't figure out why your investment in lead generation isn't paying off? You might want to look at your sales department and how they may be dropping the ball when it comes to business-to-business telemarketing. While some salespeople are doing things right, and by the book, some are not. Instead of engaging prospects in tele-nuturing, the building of long-term, future-oriented relationships over the phone, many teams let sales slip away when they skip critical steps in the sales process. Here are three things that unwittingly get in the way of making new sales.