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How to Ratchet Up Demand With Win/Loss Sales Analysis

Written by Wednesday, 30 October 2013 10:32
How to Ratchet Up Demand With Win/Loss Sales Analysis
Why did you lose…or win…that sale?What if you could peak under the covers of a lost sale and discover exactly what went wrong? Or perhaps you’d like to know exactly what gave your company the competitive edge in the sales you won. That information would be powerful in developing a strategy to ramp up remarkable sales results. That’s why I believe in conducting win/loss sales analysis--analyzing why one sales effort won the client over and another did not. You compile data about your buyers’ perceptions of each step in the sales cycle—the marketing messaging, your product or service offering versus the competition, the proposal, the pricing, and more. Then you dissect the data to gain deep insights to what’s working and what’s not and develop a formula for success.
Boost Trade Show ROI and Maximize B2B Lead Generation with Post-Event Follow Up
Does Your Trade-Show Follow-Up Suffer These Symptoms? B2B sales and marketing managers spend plenty of time preparing for tradeshows – developing new products, the booth design and construction, and creating and printing up literature. But often they fail to do the one thing that could more than double or triple their return on investment:
Pre-Event Planning that Accelerates Your B2B Lead Generation Return
In the run up to a trade show or event, managers typically focus on creating an attractive booth, glossy literature, and the presentation and catering. After all, that's where the big money goes. But to increase your return on investment substantially and maximize B2B lead generation, you need an integrated marketing approach that includes a dose of pre-planning.
How to Fix Your Sales Pipeline Leak to Avoid Sales Leads Generation Losses
Every day, marketing people across the globe are working industriously to acquire leads. Perhaps they offer a white paper on their website which generates sales leads. The leads flow into your marketing pipeline, your marketing department scores them, and then directs those with the highest scores to your sales people, expecting them to transform into revenue.
Reach and Qualify More Leads by Responding Faster Are you disappointed with your results from online marketing? You’re attracting web visitorswith appetizing content, and they’re filling in your forms. But you’re having a hard time reaching and qualifying them. You’re not alone. 78% of business-to-business marketing leaders say generating qualified leads is their most challenging task. There is, however, one thing you could do differently that could radically change your results. What is it? Responding to Internet leads immediately. That’s right – Internet leads want follow-up at Internet speed. A study from Insidesales.com showed companies that respond to web leads within 5 minutes are 900% more likely to reach them. They’re also 21 times more likely to qualify them than if they wait 30 minutes. Even though you capture leads on the Internet, each one still represents a person who responds to the human touch of a phone call. Our…