Francesco Adamo, Project Manager at 3D2B, is a fluent English speaking Italian.
Following his time at the “Università degli Studi” in Pavia, where he read Political Science, he went on to continue his studies in the United Kingdom, first reading English as a foreign language in Cambridge, and then obtaining his degree in History from “Goldsmiths College” at the University of London.
He began his professional career, working as a Marketing Analyst in a global B2B communications and marketing services company in the UK, before returning to Italy in 2005, when he joined 3D2B. Since then, has worked with clients such as SAP, MRO, Novell, VMWare, Akamai, and Stratasys.
To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Both sales and marketing should agree on this definition. Then you’ll need to set up processes and standards for lead nurturing, communication between sales and marketing and lead scoring.
Leads become lost because sales and marketing people have not defined what a good lead is or clearly identified who is responsible for lead nurturing.
If you work for a company that sells in the business to business market, outsourcing your appointment setting to professionals may be a smart move, but you should ask some critical questions first. Here’s a list of questions to make selecting the right business to business appointment setting company easy for you.